Bianhua: a website and a pitch deck for an image coach, built around her portrait and her own words.

Image and etiquette training | Website and pitch deck | 2025 to 2026

The site’s first screen: Jyoti’s portrait cut out against near-black, her sentence in white and grey, and two buttons

Our Clients: twelve client logos in white, sized to an even weight in a hairline grid

Three screens of the site on a phone: the portrait and sentence, the expertise list, the client wall

The proposal deck’s about slide: her line on image in the site’s white and grey, beside a photo of her teaching

The proposal deck’s programme slide, The Professional You: six modules in a hairline table

Website design and engineering, content structure, client and expertise sections, pitch deck

Jyoti Pathania Salwan coaches image, etiquette and soft skills, for individuals and for corporate teams, under the name Bianhua, the Daoist Buddhist word for metamorphosis. She has coached for more than two decades, is a NABET and Scottish Qualifications Authority certified trainer, and works with companies and universities, from IBM and Embassy Group to Christ University and Rashtriya Raksha University.

Jyoti teaches that an image is what people perceive, remember and experience, so her own had to pass the same test. Her site and her proposals reach a client before she does. Both had to look as composed as she does, say what she does in her own words, and stay easy to change as her client list and programmes grow.

I let her presence lead. The site opens on her portrait, cut out against near-black, and one sentence in two tones: who she is in white, her credentials in grey. The rest stays as quiet: Inter in three weights, thin rules that hold both her client wall and her areas of expertise, and her three pillars, Image, Etiquette and Presence, set large on a single line.

The finish is in the small things. Every client logo is set in white and sized by eye, so a bold wordmark and a thin script carry the same weight. Sections fade in as you reach them, the long expertise list stays in view until its last line is read, and one tap saves her contact card to a phone. When she needed a proposal for a prospective client, I rebuilt her deck on the same system, with her content as written, set in Arial so it opens the same on any machine. The site is live under her name, and the deck is an editable file she can keep using.

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Abhishek MankotiaProduct designer and engineer

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