TrackFlow: a brand, a website and an app built around one idea, that inbound should be as personal as outbound.

Website personalisation | Brand, website and product | 2025

The website’s hero line on warm paper: make each site visit as personal as a sales call, with a sales call in red

The website’s first section: outbound is personal, inbound should be too, beside four cards for triggers, traffic sources, operations and integrations

The website’s visitor table: three visitors, each with an intent level and a one line summary of their journey

Nine pixel icons in TrackFlow red on a grid of red hairlines

A playbook on the app’s dotted canvas: one UTM trigger wired to two replace text operations and a modify CSS operation

The app’s Add Node menu: search, category chips and the list of triggers

The Exit Intent Lead Magnet template: an exit intent trigger wired to a display overlay action

The app’s integration card: the head code that adds TrackFlow to any site, with the key left as a placeholder

Pixel brand and icons carried through the website and app, marketing website with a live demo, product design and engineering of the playbook app, the tracking script and visitor analytics

TrackFlow changes what a website says to each visitor, by where they came from and what they do on the page, without anyone editing the site. One script goes in the head of any site, Webflow, WordPress, Shopify or hand built. It is for marketing and growth teams. Their sales colleagues already tailor every cold email and every call; the website, where inbound leads arrive, showed every one of them the same page.

Personalisation is hard to sell from a page that stays still, because the product is the page changing. The people who buy it run marketing and growth, not code, so a rule had to read as plain cause and effect: when this happens, do that. And the change had to land before the visitor saw the original copy, or the trick would show.

The site leads with the promise in sales terms: make each site visit as personal as a sales call. I made it show the idea before it explains it. Its hero is a working demo, a made-up SaaS page that rewrites its headline, line and button as the visitor’s source changes from direct to Y Combinator, G2 or GitHub, each time with the same soft blur. Around it the brand is drawn in pixels, a compass mark and a set of icons in one red on warm paper, with every section framed in a hairline of the same red.

In the app I made a playbook a canvas of cause and effect: a trigger, such as a campaign source, an exit intent or a returning visitor, wired to operations that replace text, swap an image, open an overlay or redirect. Templates cover the common plays, from an exit intent offer to a headline that matches the campaign. The script holds the page back for a moment, so the original copy never flashes. In December the app went to black, white and grey, keeping colour only to tell a trigger from an operation. TrackFlow went live in July 2025, and its own site runs on it.

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I work from the idea that explains a product to the brand, the website and the films that carry it, and I build what I design. Tell me about yours.

Abhishek MankotiaProduct designer and engineer

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